The digital flagship was redesigned and replatformed with a focus on creating unique brand moments throughout the shopping experience that support best in class eCommerce features and functionality.
Core areas of the site were designed to elevate the brand with streamlined UX that mixes content and commerce.
Custom interactions were created to celebrate the brand and reflect seasonal inspiration.
3D Brand Explorations
We explored the brand logo and products using 3D renderings that showcase texture and dimension.
Integrating Tory Sport branding was considered across the site to differentiate the sport line of products while leveraging common UX structures and functionality.
EmTech is the technology arm of J.P. Morgan that focuses on four emerging areas of innovation: Blockchain, Data Science, In-Residence, and Robotics. The program needed a brand identity system and website experience that is uniquely identifiable within the organization and also emulates the innovative technology that it stands for.
Dynamic animating particles represent the different innovation sectors. These particles behave differently in each vertical ultimately becoming a collective, generative representation of EmTech.
Flywheel’s relaunch included an evolved brand identity and a new digital experience for the website and app. The primary goal was to enhance booking ease and functionality, make instructors more personable, and elevate class statistics to drive engagement.
This rebranding of a branding agency took a digital first approach with a fresh new site experience and identity system. The bold new typography, streamlined layout, and impactful visuals reflects the agencies mantra “simple is smart.”
A series of 3D animations using simplified shapes were developed representing each of the practice areas within the agency
Our goal was to introduce Siemens industrial Internet-of-Things platform to the technologists developing apps that can harness data from over 1 billion sensors globally. To do this we created mini-world real-time demo online so that developers get an under-the-hood experience with the code, data visualization, and APIs.
3D renderings: John Hathaway