Tory Burch
The Tory Burch digital flagship was redesigned and replatformed with a focus on creating a premium shopping experience that supports best in class eCommerce features and functionality and unique brand storytelling
![](https://freight.cargo.site/t/original/i/493962302dd1f05226384eb5d65286bf0fadc582795e7f7cad90cbe39e7bda2c/Tory-Burch-MPP-Angle2x.jpg)
Elevated Experience
Core areas of the site were designed to elevate the brand with a contemporary approach that maximizes photography and mixes content with commerce for a more premium experience
![](https://freight.cargo.site/t/original/i/241137c4427f20b892f1c54f3a190c50beedae7483b1cf75e4af58e8aa269ccf/Tory-Burch-MPP-shops-22x.jpg)
![](https://freight.cargo.site/t/original/i/6806bf271d84ebb309058162af3f3bab375845cf614c0d20e07426ca2271065a/Tory-Burch-MPP-shops-32x.jpg)
![](https://freight.cargo.site/t/original/i/9315fc2cf6a400b65e33224f0ad17f37940e8afdb10302184fd83f4afe1f4075/Tory-Burch-MPP-shops-12x.jpg)
Bespoke Interaction
Custom interactions were created to celebrate the uniqueness of the brand and modernize the experience with surprise and delight from season to season
![](https://freight.cargo.site/t/original/i/a206ffde0ad663947a6d65a21ae510c2c992c6cd693c08ffd0dad347fe358221/tb-iPhoneX-menu-SCREEN.gif)
![](https://freight.cargo.site/t/original/i/9e884bd863b83ffabb81a39d4d18fcc4a6fbca3321c48c28e933ccf8182c82a3/tb-iPhone6-addtobag-SCREEN2x.gif)
![](https://freight.cargo.site/t/original/i/625aacbde1c527fe03c81d6b37230788a9cefc8b88eeac1f5fa00487f8ada8e9/tb-iPhone6-sportfooter-SCREEN2x.gif)
Brand Design System
An integral part of the success of the site was developing a thorough and elegant design system that optimizes consistency and scalability to international markets while being nimble enough to adapt and grow as the eCommerce experience continually evolves
![](https://freight.cargo.site/t/original/i/e1b1c6a4d61433e2b8923e0138b6606523411e99e58f3d3504140a77b862e398/Tory-Burch-IDS-Angle2x.jpg)
Brand Exploration
Interest in 3D and animation led to an exploration using core assets in a cinematic space with dimension, texture, color, and light to express the brand in new ways
![](https://freight.cargo.site/t/original/i/382c0ac199f7cfb1bb4ab642a8f4b34e32fb4a4438f8c5fd551fdc6af93a676f/Tory-Burch-3D-Explorations2x.jpg)
EmTech
EmTech is the technology arm of J.P. Morgan that focuses on four emerging areas of innovation: Blockchain, Data Science, In-Residence, and Robotics. The program needed a brand identity system and website experience that is uniquely identifiable within the organization and also emulates the innovative technology that it stands for.
![](https://freight.cargo.site/t/original/i/2e8ee9181bb88827a9c6c44bc5013ec2b87228548c854c9eb9ca18b83e5eb653/emtech_mobile_isometricVert-layered.jpg)
Dynamic animating particles represent the different innovation sectors. These particles behave differently in each vertical ultimately becoming a collective, generative representation of EmTech.
![](https://freight.cargo.site/t/original/i/0e2c6e1e38909adeaa11bf4dbc3e6d87b9a21fddab1accd876c60e32a16be483/dashAnimation_1440.gif)
![](https://freight.cargo.site/t/original/i/edd9df5ec8a354d4efb9ae46e26e23152d123691c17f7a936c4c3129fc477dfb/EmTech_Instagram_270_01.gif)
![](https://freight.cargo.site/t/original/i/4acc18ae11d6b18418e1795238d97d7bc4478ad24a11bbeb35ea121a246de1cc/EmTech_Instagram_270_02_80f.gif)
![](https://freight.cargo.site/t/original/i/b9719bc3718709c081f5972b6a9ea9f1c2dd5fdb22a0d82969e22564978c0155/EmTech_Instagram_270_03.gif)
![](https://freight.cargo.site/t/original/i/6fd41d0c6496959a41fa1f554fe24451db05e605f3b901edf8ea30b5b31065d3/EmTech_Instagram_270_04.gif)
![](https://freight.cargo.site/t/original/i/310ba12387e85515ca1b8355a93be51aaa9183e841350a018afaee6e6b8be5cd/EmTech_Keynote_01.jpg)
Studio: Athletics
Flywheel
Flywheel’s relaunch included an evolved brand identity and a new digital experience for the website and app. The primary goal was to enhance booking ease and functionality, make instructors more personable, and elevate class statistics to drive engagement.
![](https://freight.cargo.site/t/original/i/d1d664461833b3f5bf35461ba86e77134a9133860c7829cc6e5c9060d044b916/flywheel_mobile_isometricVert-layered-sm.jpg)
![](https://freight.cargo.site/t/original/i/61ae40e48e93df78511388bc7f63165ba750afc82c6ab256823bad9225052584/flywheel_mobileSequence2.gif)
![](https://freight.cargo.site/t/original/i/04c83e2b58d6aa651fa8f82b19d317777f41270a701d0f0e0db8352c3ed1e516/flywheel_web_isometricVert-sm_8.jpg)
Siegel+Gale
This rebranding of a branding agency took a digital first approach with a fresh new site experience and identity system. The bold new typography, streamlined layout, and impactful visuals reflects the agencies mantra “simple is smart.”
![](https://freight.cargo.site/t/original/i/9fe03ae3e8d81f79c8b55492c1d2a8f074d12b98188d7006e5c2b5c44136b527/sg_tablet_mockup.jpg)
![](https://freight.cargo.site/t/original/i/19a1160a0bb071d7965c2562fd45de38885e023df3baf00fe8b7a792f34b11ef/sg_compilation_tablet_angled.jpg)
![](https://freight.cargo.site/t/original/i/e8724d7cf3bc5d6f85a684dfb1c108f23624a3199539705a71a4468d99aa93a3/sg_mobile_isometricVert-sm.jpg)
A series of 3D animations using simplified shapes were developed representing each of the practice areas within the agency
Siemens
Our goal was to introduce Siemens industrial Internet-of-Things platform to the technologists developing apps that can harness data from over 1 billion sensors globally. To do this we created mini-world real-time demo online so that developers get an under-the-hood experience with the code, data visualization, and APIs.
![](https://freight.cargo.site/t/original/i/3e787b8011b2d19a25c4625108443c655b739b6ccecabd50782782e8dfb89150/Siemens-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/5738b6bd95d6fca7c176871a8ad9b4c8a8a99639373b1525f3e6552aea10f0ad/Siemens-Landings.jpg)
![](https://freight.cargo.site/t/original/i/5da33da9e39b89df35861bc2abfbe372725178b00b65f909435001e1e5916916/Siemens-iPad.jpg)
![](https://freight.cargo.site/t/original/i/3cd2534dcabfa265966ef79634e6b7da572e8ab52811dc9cc1cf4493ccff97a3/Siemens-iPhone.jpg)
3D renderings: John Hathaway