Tory Burch

The Tory Burch digital flagship was redesigned and replatformed with a focus on creating a premium shopping experience that supports best in class eCommerce features and functionality and unique brand storytelling








Elevated Experience
Core areas of the site were designed to elevate the brand with a contemporary approach that maximizes photography and mixes content with commerce for a more premium experience

Bespoke Interaction
Custom interactions were created to celebrate the uniqueness of the brand and modernize the experience with surprise and delight from season to season

Brand Design System
An integral part of the success of the site was developing a thorough and elegant design system that optimizes consistency and scalability to international markets while being nimble enough to adapt and grow as the eCommerce experience continually evolves




Brand Exploration
Interest in 3D and animation led to an exploration using core assets in a cinematic space with dimension, texture, color, and light to express the brand in new ways