EmTech is the technology arm of J.P. Morgan that focuses on four emerging areas of innovation: Blockchain, Data Science, In-Residence, and Robotics. The program needed a brand identity system and website experience that is uniquely identifiable within the organization and also emulates the innovative technology that it stands for.



The core visual idea was born out of dynamic animating particles which become a branded metaphor for the different innovation sectors. These particles form and behave differently in each vertical ultimately becoming a collective, generative representation of EmTech.














Studio: Athletics

Made in New York City