http://work.powerforward.com Robert Hegeman, Creative Director Sat, 18 Feb 2012 03:37:44 +0000 http://work.powerforward.com en http://work.powerforward.com/Illustrations http://work.powerforward.com/following/work.powerforward.com/Illustrations Sat, 18 Feb 2012 03:37:44 +0000 Robert Hegeman, Creative Director 232307 Meat Packing District, NYC (circa 2001) <img src="http://payload.cargocollective.com/1/0/20077/232307/beefandveal.png" border="0" width="460" height="540" width_o="460" height_o="540" src_o="http://payload.cargocollective.com/1/0/20077/232307/beefandveal_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/232307/cooperfarms.png" border="0" width="460" height="626" width_o="460" height_o="626" src_o="http://payload.cargocollective.com/1/0/20077/232307/cooperfarms_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/232307/streetscene.png" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/20077/232307/streetscene_o.png" align="left" /> POL magazine <img src="http://payload.cargocollective.com/1/0/20077/232307/oxygen.png" border="0" width="460" height="613" width_o="460" height_o="613" src_o="http://payload.cargocollective.com/1/0/20077/232307/oxygen_o.png" align="left" /> Savannah, Georgia <img src="http://payload.cargocollective.com/1/0/20077/232307/soulwigs.png" border="0" width="670" height="495" width_o="670" height_o="495" src_o="http://payload.cargocollective.com/1/0/20077/232307/soulwigs_o.png" align="left" /> Noho, NYC <img src="http://payload.cargocollective.com/1/0/20077/232307/gastank.png" border="0" width="460" height="643" width_o="460" height_o="643" src_o="http://payload.cargocollective.com/1/0/20077/232307/gastank_o.png" align="left" /> Weber <img src="http://payload.cargocollective.com/1/0/20077/232307/weber.png" border="0" width="375" height="500" width_o="375" height_o="500" src_o="http://payload.cargocollective.com/1/0/20077/232307/weber_o.png" align="left" /> 1983 Philadelphia 76ers <img src="http://payload.cargocollective.com/1/0/20077/232307/76ers.png" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20077/232307/76ers_o.png" align="left" /> http://work.powerforward.com/Born-Magazine http://work.powerforward.com/following/work.powerforward.com/Born-Magazine Sat, 18 Feb 2012 03:37:41 +0000 Robert Hegeman, Creative Director 254133 Born magazine is an online magazine which invites designers and writers to collaborate. For the 2001 Summer issue I was asked to design a piece using a poem written by a B.T. Shaw. Inspired by the poems reference to the law of gravity, raining letters are randomly generated in the background while letters explode and implode in the foreground revealing the poem. Art Direction & Flash production, 2001 http://work.powerforward.com/IBM http://work.powerforward.com/following/work.powerforward.com/IBM Sat, 18 Feb 2012 03:37:40 +0000 Robert Hegeman, Creative Director 253783 As part of IBM's "Special" campaign these online ads were created to highlight partner innovations. Video of partners interacting with visual elements of the campaign provoke users to watch the testimonials. Freelance Art Director, Ogilvy Interactive, 2006 <img src="http://payload.cargocollective.com/1/0/20077/253783/ibm_partner.png" border="0" width="670" height="563" width_o="670" height_o="563" src_o="http://payload.cargocollective.com/1/0/20077/253783/ibm_partner_o.png" align="left" /> http://work.powerforward.com/LEGO http://work.powerforward.com/following/work.powerforward.com/LEGO Sat, 18 Feb 2012 03:37:38 +0000 Robert Hegeman, Creative Director 232305 LEGO literally means "play well." To that end, the goal of their website is to engage kids in fun interactive experiences with the product and their community. LEGO's online initiatives included the creation of brand websites, product demos, games, stories, and rich interactive tools. This was all done in collaboration with product developers in Denmark to create integrated and authentic online experiences for kids which promote the value of imagination. Senior Art Director, 2000-2003 <img src="http://payload.cargocollective.com/1/0/20077/232305/lego2.png" border="0" width="670" height="1100" width_o="670" height_o="1100" src_o="http://payload.cargocollective.com/1/0/20077/232305/lego2_o.png" align="left" /> http://work.powerforward.com/MTV http://work.powerforward.com/following/work.powerforward.com/MTV Sat, 18 Feb 2012 03:35:26 +0000 Robert Hegeman, Creative Director 225529 These preliminary designs for MTV's Digital Music Service described the look and feel of the software interface, functionality, and mp3 player. The designs emphasized a creative way of surfacing and managing music that balances the emotional and functional needs of the user while leveraging MTV's immense canon of music, videos and TV programming. Art Director, Frog, 2004 <img src="http://payload.cargocollective.com/1/0/20077/225529/mtv3_1.png" border="0" width="670" height="380" width_o="670" height_o="380" src_o="http://payload.cargocollective.com/1/0/20077/225529/mtv3_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/225529/mtv5.png" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/20077/225529/mtv5_o.png" align="left" /> http://work.powerforward.com/Bain-Company http://work.powerforward.com/following/work.powerforward.com/Bain-Company Sat, 18 Feb 2012 03:35:19 +0000 Robert Hegeman, Creative Director 230452 Creative Director, Razorfish, 2009 <img src="http://payload.cargocollective.com/1/0/20077/230452/bain1.jpg" border="0" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/0/20077/230452/bain1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/230452/bain6.jpg" border="0" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/0/20077/230452/bain6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/230452/bain3.jpg" border="0" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/0/20077/230452/bain3_o.jpg" align="left" /> http://work.powerforward.com/Burton-Snowboards http://work.powerforward.com/following/work.powerforward.com/Burton-Snowboards Sat, 18 Feb 2012 03:35:13 +0000 Robert Hegeman, Creative Director 224002 Burton's snowdeck is a cross between a skateboard and snowboard. The individual designs for each snowdeck developed by Jager Di Paola Kemp needed to be brought to life online. Using animation and interaction a fun unique skate influenced environment was created. Everything from bathroom graffiti and paint splatter to a vacant Vegas warehouse was animated to create a fun, dynamic experience with the product. Freelance Art Director, 2003 <img src="http://payload.cargocollective.com/1/0/20077/224002/burton1.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/20077/224002/burton1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/224002/burton3.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/20077/224002/burton3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/224002/burton4.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/20077/224002/burton4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/224002/burton7.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/20077/224002/burton7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/224002/burton8.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/20077/224002/burton8_o.jpg" align="left" /> http://work.powerforward.com/John-Deere http://work.powerforward.com/following/work.powerforward.com/John-Deere Sat, 18 Feb 2012 03:35:09 +0000 Robert Hegeman, Creative Director 230478 These proposal screens envisioned a new online experience for John Deere that leveraged digital content and community to drive more value and make new technologies relevant to its loyal customers. Creative Director, Razorfish, 2008 <img src="http://payload.cargocollective.com/1/0/20077/230478/deere3.jpg" border="0" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/20077/230478/deere3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/230478/deere1.jpg" border="0" width="670" height="560" width_o="670" height_o="560" src_o="http://payload.cargocollective.com/1/0/20077/230478/deere1_o.jpg" align="left" /> http://work.powerforward.com/New-York-Life http://work.powerforward.com/following/work.powerforward.com/New-York-Life Sat, 18 Feb 2012 03:35:01 +0000 Robert Hegeman, Creative Director 232310 Our proposal for the New York Life next generation illustration system was brought to life through a 3 minute product reel that showcased our concepts and ultimately won the business. This application is one of the single most important assets to the company and our vision positioned Razorfish as a key partner in realizing their goal of creating an industry leading experience that differentiates the company. Creative Director, Razorfish, 2009 <img src="http://payload.cargocollective.com/1/0/20077/232310/nyl_screen_01human.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20077/232310/nyl_screen_01human_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/232310/nyl_screen_02flexible.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20077/232310/nyl_screen_02flexible_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20077/232310/nyl_screen_04networked.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20077/232310/nyl_screen_04networked_o.jpg" align="left" /> http://work.powerforward.com/EMC http://work.powerforward.com/following/work.powerforward.com/EMC Sat, 18 Feb 2012 03:35:00 +0000 Robert Hegeman, Creative Director 253375 The next generation online experience for EMC included design exploration that resulted in a cleaner, more enhanced identity that plays on transparency and light in subtle ways to bring depth to the content and push the brand look & feel towards a more contemporary approach. Creative Director, Razorfish, 2009 website sample reel website <img src="http://payload.cargocollective.com/1/0/20077/253375/emc_homepage.jpg" border="0" width="640" height="700" width_o="640" height_o="700" src_o="http://payload.cargocollective.com/1/0/20077/253375/emc_homepage_o.jpg" align="left" /> icons <img src="http://payload.cargocollective.com/1/0/20077/253375/emc_icons.png" border="0" width="640" height="170" width_o="640" height_o="170" src_o="http://payload.cargocollective.com/1/0/20077/253375/emc_icons_o.png" align="left" />